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So, you could push your latest achievements, new content you’ve created, or an open-house event promotion. Your email signature can easily be modified to use a different call-to-action. You don’t just have to promote property listings though. This could be with a display banner that links to a landing page, video content that shows a virtual tour, or a gallery on social media platforms like Instagram or Pinterest. Given that your realtor email signature will be seen by potentially thousands of recipients a day, you want to showcase the latest available properties.
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Again, this should be a high-resolution image. The more someone sees your brand over email, the more they will be reminded of what you do and how you can help with their real estate needs. Then, make sure to include your company’s logo. It should also be clearly lit and of a high resolution. This photo should be professional and formal in nature. Your photo and company logoīy using a photo image in your email signature, you increase trust with your recipients and personalize what is often a faceless communication channel.
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Otherwise, you will make what is supposed to be a professional email signature look cluttered. However, only include a maximum of four social icons. Adding social icons to your real estate email signature can quickly increase your followers, likes, and views. Social media is integral to client communication and is used proactively by many real estate agents and brokers. You can use a personal landing page that promotes who you are, your company homepage, or a specific page that focuses on your real estate specialization. Including a hyperlink in your realtor email signature that goes directly to your website is a great way to increase online traffic. So, if one of your email messages gets forwarded, the recipient might not be able to see your address and reply to you. It’s important to note that some email clients like Outlook and Gmail use display names in the header rather than an email address. We also recommend that you include your email address as part of the contact information in your realtor email signature. This is particularly important as more emails are read on mobile devices than ever before. You can then add click-to-call links, so it’s easier for recipients to phone you. These would be the main office number and a direct mobile one. After all, a phone call could mean a potential client or referral. You should include at least two different phone numbers for clients to contact you on. Including a Google Maps link is an excellent way to help recipients find out where you are based. This is especially true if you work for a known brand.Īlso, remember to include your company’s physical address if meeting clients at your office is important. Your company name provides added credibility to your email communications. This includes your corporate emails and proves you’re an accredited professional real estate agent. For example, in California, you must include a DRE (Department of Real Estate) number on all marketing materials. The more specific you get, the more likely it is that you will attract the right clientele via your real estate email signature.ĭepending on the region/country you work in, you may also need to include a license number. If you specialize in commercial or residential real estate, say so. This is obvious, but you need to tell people your job title and what kind of real estate you work in.
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Nicknames are not recommended even when you start to build a relationship with the recipient. If you want to come across as professional on your realtor email signature, use your full name. What should you include in a realtor email signature?Ī well-designed real estate email signature design should present your contact details quickly, personalize your emails, and provide additional information that can help with brand awareness and lead generation. Think of it as an electronic business card at the bottom of your email that can be used to promote you and your services. When done correctly, an email signature for realtors can easily introduce you to new clients, drive more traffic to your website, increase your engagement on social media, generate leads, and serve as a personal branding opportunity. This is why it’s vital that a realtor email signature should not be forgotten in all the marketing activities you do. After all, your personal brand is your source of income. With competition so fierce, a large part of your time is spent promoting yourself. If you work in real estate, you know how important image is.